Sportsbook operator Bally’s acquires pro beach volleyball tour. It hopes that the move will find and engage customers. The Association of Volleyball Professionals maintains the longest-running beach volleyball tour in the United States.
Bally’s plans to gamify watching beach volleyball games. Also, it would incorporate interactive content during broadcasts. Thus, it would bring more traffic to the company’s online sports betting platforms.
The sportsbook operator will use the Bally Sports Regional Sports Networks to improve awareness of the AVP league. On the other hand, the acquisition would enhance the growth of beach volleyball. Despite the change in ownership, AVP CEO Donald Sun will keep his position.
Bally’s Acquires Pro Beach Volleyball
According to bookie tutorials and news sites, Bally’s acquired all assets of AVP. The assets include trademarks, digital video and photo assets, AVP promoter deals and membership revenue, and its proprietary league and tournament management software.
Sportsbooks have been becoming weaved with the games and groups they take wagers on.
Notwithstanding, it is the first time a US sports wagering operator has purchased a sports organization. That brings some possible irreconcilable circumstances. Will fans pose inquiries about uprightness if their wagers turn out badly?
On the off chance that any administrator planned to purchase a group, it was possible Bally’s. Accordingly, Bally’s dispatched its Bally Bet sportsbook in its first state in May. The organization additionally approaches 15 states because of a new arrangement in Arizona.
According to the best sportsbook pay per head for 2021 football season, the brand initially arose in November 2020. Twin River gained the name and property in Atlantic City. Also, it was the time when it learned how to become a bookie.
The firm then purchased the sports betting platform Bet.Works for $125 million. Simultaneously, Bally’s made a significant sprinkle in the games broadcast world when it assumed control over the naming rights to the Sinclair Broadcast Group’s Fox Regional Sports Networks.
In January, the organization procured daily fantasy sports organization Monkey Knife Fight for up to $90 million in stock. The company then, at that point, gained free-to-play supplier SportCaller for $40 million in February.