Flutter Signs Multi-Million Deal with Major Racetracks


Flutter Signs Multi-Million Deal with Major Racetracks

Flutter signs a long-term rights deal with three major UK racetrack operators. It has multi-million deals with The Racing Partnership, At the Races, and Arena Racing Company. It will cover Flutter Entertainment’s UK online and retail racing operations, as well as its operations in Australia and the US.
Also, the deal includes a new streaming partnership between ATR and Flutter. Customers will gain access to data and live images from TRP and ARC racetracks. The parties are working to present horse racing to customers of Flutter brands, including Betfair and Paddy Power. In the UK, TRP covers horseracing. 
Flutter Entertainment told the best pay per head sportsbook that the company has been a supporter of horseracing for a couple of decades. Also, it sees the deal as a milestone for the company. Flutter wants to keep the partnership with ATR and ARC for a long time.  

Flutter Signs Deal with Racetrack Operators

The wide-reaching partnership signifies Flutter Entertainment’s commitment to providing the best horseracing experience for its customers. It spans across all possible media channels and the company’s brands, according to a sportsbook pay per head analyst. 
ATR told sportsbook pay per head reviews and news sites that it enjoyed a long business relationship with Flutter Entertainment across its customer brands. Also, it is looking forward to developing the relationship further to optimize the betting turnover of its horseracing brands. 
In related news, ATR signed a multi-year deal with four major sports betting firms. The turnover-based agreements will cover the delivery of data and streamed pictures. Also, it will give ATR a share of the turnover on all betting venues. It is the opposite of a pence-per-stream fixed amount model. Betfred becomes the first bookie to sign with the new turnover-based model. 
It will not be a surprise if Flutter Entertainment goes for other gambling markets in the world, including other parts of Europe, and Douglas Grosse Carara Costa Rica
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